How To Build a Year’s Worth of Content From a 3-Day Event

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How to build a year’s worth of content from a 3-day event

 

Guest host ‪@MattHeinz‬ spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the right moments for the right audiences with a clear plan to repurpose it all.

In this episode, you’ll learn:

• Why teams need to align around content goals: Marketing, sales, and events should all be part of the conversation from the start.

• Ways to repurpose event sessions: From blog posts to sales tools, there’s more value in your sessions than you think.

• Tips for turning attendees into content creators: If you make it easy for attendees to create content, they can amplify your brand.

Things to listen for:

(00:00) Introducing Megan Martin

(04:05) Personalize content for your funnel

(07:03) How to repurpose event sessions

(09:42) Cross-team collaboration to maximize content

(12:25) Inspiring community-generated content at scale

(18:45) How AI gives marketers creative space