Insights
The Content Curator
LIVE from Bear Analytics 2025 MeasureUP Conference! Discover how artificial intelligence is transforming the art of session programming from intuition-based to intelligence-driven. Join Megan Murphy from SessionBoard as they explore how AI is revolutionizing speaker alignment and content curation to deliver unprecedented attendee delight. This session, moderated by Megan Martin of Bear Analytics, focuses…
Read MoreWhat Happens When The Sprinklers Crash The Party?
From Small Town Roots to Global Stages: How Jessie Smith Built a 20-Year Event Career Fueled by Grit, Education & Unforgettable Shows On this episode of Event About It, host Megan Martin sits down with seasoned event strategist Jessie Smith — a Montana native turned Bay Area hospitality pro — to talk about her 20-year…
Read MoreWhat If Your Event Was Designed for the Brain, Not the Budget?
Featuring Dr. Kristin Malek on the Event About It Podcast Events have always been tools for connection, learning, and culture-building — yet many organizations still design them around schedules, logistics, and budgets instead of the humans walking through the door. In this episode of Event About It, Megan sits down with Dr. Kristin Malek, a…
Read MoreCan You Survive an Event Move-Out When the Only Elevator Breaks?
Can You Survive an Event Move-Out When the Only Elevator Breaks? You’ve done the site walk-through, staffed the crew, and run every scenario you could think of. Then it’s midnight. The show is over. You’re in teardown mode. And the only freight elevator — the one you absolutely needed — dies. No warning. No backup.…
Read MoreChampagne Moments & Exceptional Experiences: Neen James on Elevating Events
Discover Neen James’ strategies for creating champagne moments, elevating event experiences, and turning attendees into your best marketing team.
Read MoreFrom Events to the C-Suite: Leadership Lessons with Johnnie White
What can event professionals learn from CEOs—and what should CEOs learn from event pros? In this episode of Event About It, CEO Johnnie White joins host Megan Martin to unpack how meetings & education experience translates into executive leadership, why data storytelling earns a seat at the table, and which “ROI or O-MY?!” decisions actually…
Read MoreFrom Vanity Metrics to Real ROI: Joe Fetterbush on Data-Driven Event Strategy
From Vanity Metrics to Real ROI: Joe Fetterbush on Data-Driven Event Strategy How do you prove the value of your events when everyone from the CEO to the CMO demands results? In this episode of the Event About It Podcast, Joe Fetterbush (President & Chief Strategist at Evolio Marketing) joins Megan Martin to unpack what…
Read MoreFrom Puppies to Palm Trees: Festival Lessons from Cat McDevitt of Eventeny
Introduction & Overview of the Episode In the latest episode of Event About It, powered by Eventeny, Megan Martin sits down with Cat McDevitt — the marketing dynamo who helps festival organizers go from stressed out to sold out. From childhood carnival planning to managing thousands of events on the Eventeny platform, Cat’s career is…
Read MoreFrom Dusty Fields to Guinness Records: Steve Evans on Saying “Yes” When It Counts
From Dusty Fields to Guinness Records: Steve Evans on Saying “Yes” When It Counts Introduction & OverviewWhat do you get when you mix a cattle ranch, a cardboard box big enough to make Guinness history, and a guest who’s allergic to the word no?You get Steve Evans of Show Imaging — a man whose career…
Read MoreFrom Funnels to Frontlines: Mark Kilens on Why People-First GTM Wins the Long Game
You’ve seen the funnels. You’ve read the whitepapers. But this episode of Event About It flips the go-to-market script. Mark Kilens-creator of the People First GTM framework and VP of Marketing at EasyLlama-joins us to unpack why traditional GTM models are missing the mark, how AI is about to shake the event tech space, and…
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