Content
What the Desert Taught Us About Marketing to Humans: Lessons from the Brands That Owned Coachella 2026
My friend and podcast guest Beth Nydick said something that I haven’t stopped thinking about since it aired on Event About It. “The difference between marketing and media is marketing is about rules and frameworks. Media is about how do you make me feel?” Coachella 2026 was a media masterclass. Not because the brands had…
Read MoreHow To Build a Year’s Worth of Content From a 3-Day Event
How to build a year’s worth of content from a 3-day event Guest host @MattHeinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the…
Read MoreThe Content Curator: Ai & Event Content Production
LIVE from Bear Analytics 2025 MeasureUP Conference! Discover how artificial intelligence is transforming the art of session programming from intuition-based to intelligence-driven. Join Megan Murphy from SessionBoard as they explore how AI is revolutionizing speaker alignment and content curation to deliver unprecedented attendee delight. This session, moderated by Megan Martin of Bear Analytics, focuses…
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