How To Build a Year’s Worth of Content From a 3-Day Event

By M Squared Admin | January 18, 2026

Play Video How to build a year’s worth of content from a 3-day event   Guest host ‪@MattHeinz‬ spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams…

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The Content Curator: Ai & Event Content Production

By M Squared Admin | December 3, 2025

LIVE from Bear Analytics 2025 MeasureUP Conference!   Discover how artificial intelligence is transforming the art of session programming from intuition-based to intelligence-driven. Join Megan Murphy from SessionBoard as they explore how AI is revolutionizing speaker alignment and content curation to deliver unprecedented attendee delight. This session, moderated by Megan Martin of Bear Analytics, focuses…

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