Events
From Trade Show Floor to Revenue Strategy: Inside the World of Event Sales
TL;DR Trade show sales isn’t just about filling booth space—it’s about consultative selling, managing seven-figure budgets under pressure, and standing in the heartbeat of work most people never get to experience. In this episode, Carly Heideger (aka “Trade Show Carly”) pulls back the curtain on sponsorship fatigue, post-show blues, revenue reality checks, and why being…
Read MoreWhat 2026 Trend Reports Really Say About Events and Marketing
What 2026 Trend Reports Really Say About Events and Marketing | M Squared Dynamics Insights January 29, 2026 8 min read What 2026 Trend Reports Are Really Saying About Events and Marketing A comprehensive synthesis of industry predictions reveals a powerful truth: the gap between marketing and events is disappearing. Here’s what it means for…
Read MoreHow To Build a Year’s Worth of Content From a 3-Day Event
Play Video How to build a year’s worth of content from a 3-day event Guest host @MattHeinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams…
Read MoreEvents Demystified: Stories From The Front Lines
LIVE from the IMEX America trade-show! Join co-hosts Anca Trifan and Megan Martin on the Events Demystified Podcast recorded LIVE at IMEX in Las Vegas, as they explore the complexities and challenges of events. Learn about the impact of AI and how the podcast empowers women in a male-dominated industry, while offering key takeaways…
Read MoreEvent Tech Live – Events Into Communities
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