Marketing
The “So What?” Problem: How Event Leaders Prove ROI Beyond Attendance Numbers
“So what?” If your CEO just skimmed your post-event report and didn’t ask that, you lucked out. Because the way event leaders have been reporting event ROI is officially past its expiration date. Attendance numbers, NPS scores, and pretty pictures in a deck used to get a head nod at the board meeting. Now they…
Read MoreWhat the Desert Taught Us About Marketing to Humans: Lessons from the Brands That Owned Coachella 2026
My friend and podcast guest Beth Nydick said something that I haven’t stopped thinking about since it aired on Event About It. “The difference between marketing and media is marketing is about rules and frameworks. Media is about how do you make me feel?” Coachella 2026 was a media masterclass. Not because the brands had…
Read MoreWhat 2026 Trend Reports Really Say About Events and Marketing
What 2026 Trend Reports Really Say About Events and Marketing | M Squared Dynamics Insights January 29, 2026 8 min read What 2026 Trend Reports Are Really Saying About Events and Marketing A comprehensive synthesis of industry predictions reveals a powerful truth: the gap between marketing and events is disappearing. Here’s what it means for…
Read MoreHow To Build a Year’s Worth of Content From a 3-Day Event
How to build a year’s worth of content from a 3-day event Guest host @MattHeinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the…
Read MoreEvents Demystified: Stories From The Front Lines
LIVE from the IMEX America trade-show! Join co-hosts Anca Trifan and Megan Martin on the Events Demystified Podcast recorded LIVE at IMEX in Las Vegas, as they explore the complexities and challenges of events. Learn about the impact of AI and how the podcast empowers women in a male-dominated industry, while offering key takeaways…
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