Strategic Growth Consulting + Audience Intelligence Specialist
Growing brands through events, content, and facilitated conversations that surface what your audience actually values.
Because growth isn’t built in spreadsheets. It’s built in moments that create belief, clarity, and connection.
See the full system 👇
a trusted voice
“Megan has been instrumental in shaping Aletheia’s direction. Her focus group facilitation gave us clear product validation, her positioning work sharpened our messaging, and her leadership of our Customer Advisory Board continues to help us make smarter, faster decisions. She’s become an essential strategic partner.”
- Huong Nguyen, CEO and Founder, Alethia
"Megan has fundamentally elevated how Bear Analytics shows up in the market. She built and leads our partner program, supports our marketing strategy, and facilitating our Customer Advisory Board—giving us a direct line to customer insight. Her ability to connect relationships, data, and strategy has been a massive accelerant for our growth."
- Joe Colangelo, CEO and Co-Founder, Bear Analytics
"Megan’s impact on EMC Meetings and Events has been extraordinary. She elevated our marketing strategy, launched content platforms that amplify our voice, and expanded our consulting capabilities for clients. She brings energy, vision, and strategic rigor to everything she touches."
- Jody Wallace, CEO and Chief Growth Officer, EMC Meetings and Events
The M Squared Growth System
One System. Four Pillars
Not siloed services. A compounding growth engine where each pillar feeds the next.
Define the purpose, positioning, and architecture of your event portfolio.
Modern events require modern systems.
Turn signals into strategy.
From narrative design to goal alignment and program strategy, we set the foundation for events that drive measurable outcomes.
We assess your tech stack, evaluate tools, analyze data, and ensure your technology supports, not complicates, your goals.
We uncover what your audiences value, how they engage, and where opportunities exist. We look across data sets to provide you with clear guidance on how to evolve, improve, and grow.
Pick the pillar you need most. Or bring them all.
Growing brands through events, content, and facilitated conversations that surface what your audience actually values.
Because growth isn’t built in spreadsheets. It’s built in moments that create belief, clarity, and connection.
KNOW WHAT YOUR AUDIENCE ACTUALLY THINKS AND NEEDS
Facilitation is the method. Audience intelligence is the outcome. No assumptions, no survey averages.
GROW YOUR EVENTS WITH INTENTION
From standalone programs to enterprise portfolios, designed to drive measurable outcomes.
TURN EVERY MOMENT INTO MOMENTUM
Capture-to-distribution systems that extend your reach long after the room clears.
OPTIMIZE THE SYSTEMS BEHIND YOUR EVENTS
Tools should serve your strategy. We audit, align, and make sure they do.
When You Need More Firepower
Opportunity hunters
A joint venture with Inktied Solutions. Audience intelligence meets demand generation. Strategy meets communications.
The result: End-to-end event-led growth. From understanding your audience and designing great experiences, to communicating your value and growing your market. One team, no handoffs lost in translation.
Ready to get on the right trail?
Book time to explore where your opportunity lives.
A strong advocate
