Posts by M Squared Admin
Event Creator Programs: Are You Paying for Reach, Content, or Influence?
TL;DR Event creator programs are everywhere right now: comp the badge, comp the flight, comp the hotel, get content in return. Almost nobody building one has decided what they’re actually buying. In this solo episode, Megan Martin breaks down the real difference between a content creator, a thought leader, and an influencer. They’re three different…
Read MoreThe Wi-Fi Disaster That Broke Our Event Strategy
TL;DR A stranger with a pocket microwave took down a paid hands-on training session, and it’s one of the best lessons in event content strategy you’ll hear this year. In this episode of Event About It, Stephanie Wells, founding member of the Event Content Council and incoming founder of Gold Heart Events, joins host Megan…
Read MoreIs Everything You Know About Gen Z at Events Wrong?
TL;DR Your Gen Z event strategy is probably built on research nobody has pressure-tested against an actual Gen Z. The stats are real. The conclusions the industry has drawn from them are, in several cases, wrong. On this Aftershow of Event About It, Megan Martin brought her 27-year-old assistant Sierra Siebulrud to her first industry…
Read MoreTrust Is Broken. Cvent Just Bet a Billion It Isn’t.
TL;DR Cvent just spent a billion dollars betting that real presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They’re calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can’t. In this solo edition…
Read MoreHow to Turn Event Data Into Buying Signals
TL;DR Your events are generating behavioral intent signals every single day. The problem is not that the signals aren’t there. The problem is that most event teams were never set up to read them — and most sales teams were never built to receive them. In this episode of Event About It, Megan Martin sits…
Read MoreHot FLOOR summer 🔥
Step & Repeat July 2026: Cvent Connect Nashville, free virtual registration, and the event strategy podcast episodes you need to hear now.
Read More5 Event Strategy Problems Nobody’s Naming (And the Curiosity Question That Fixes Each One)
“Diana Kander on Event About It: 5 event strategy problems nobody is naming and the curiosity question that fixes each one”
Read MoreWhat Actually Drives Pipeline at B2B Events
TL;DR Most event teams can tell you how many people attended. Few can tell you how many opportunities moved because of it. In this episode of Event About It, Megan Martin sits down with Steph Pennell — founder of Angenieux and the strategist behind The Event Critic brand — to diagnose exactly where B2B event…
Read More👟 The sneaker I never thought I’d review (and then wore for 5 days straight)
32,692 steps. 5 days. IMEX Frankfurt. A heel person’s honest review of the FRANKIE4 Nat III — scorecard, field notes, and zero sugarcoating.
Read MoreYour Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
TL;DR Christine Martin has attended, spoken at, and worked B2B conferences and trade shows for more than 30 years — as a tax professional, solutions consultant, road warrior, and someone who has personally decided whether your event was worth coming back to. In this Mother’s Day special episode of Event About It, she audits real…
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