Posts by M Squared Admin
What No One Tells Event Speakers About Surviving the Stage
TL;DR Someone stole her mic, her camera, and her clicker right before she walked out to a standing room only crowd. She screamed her way through it and got a standing ovation anyway. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer and creator of the…
Read MoreThe Real Reason Your Event Content Never Gets Used
TL;DR Florentin Ngabitsinze co-founded Uchop after spending years in live broadcasting — and he’s spent the last three years applying that same live sports studio model to B2B conferences. In this episode, he breaks down why event content dies the second the lights go off, why real-time personalized distribution is the unlock most event teams…
Read MoreThe leopard-print heel that survived Pharma Forum, Capitol Hill, and my dignity
Hey Reader, your event bestie here 👋 You’ve seen the ads. The ones that autoplay while you’re doom-scrolling at 11 PM. The buttery-soft material. The slow-motion foot slide. The “all-day comfort in a stiletto” promise that makes you pause your thumb for exactly 2.5 seconds before you keep scrolling because sure, Jan. I paused too. Then I bought them. That was a year ago. Since then I’ve put 100,000+ steps on this shoe. Pharma Forum. A full day on Capitol Hill for ECA Legislative Action Day….
Read MoreWhy Your Event Content Fails — And What Actually Drives Growth
TL;DR More content. More events. More noise. Less impact. Sound familiar? In this episode of Event About It, Megan Martin sits down with Devin Bramhall—growth advisor, author, and former CEO—to dig into why so much B2B content (and event content especially) fails to move the needle. The answer isn’t volume, format, or distribution. It’s context.…
Read MoreOne Hit Wonder or Greatest Hits? Martin Fretwell on Event-Driven Growth and Why Your Events Should Stack
TL;DR Martin Fretwell spent nearly 20 years in events — running conferences, executive dinners, and B2B experiences across the UK and beyond — before founding Event Driven Growth, where he helps companies stop treating events as isolated calendar obligations and start treating them as compounding business assets. In this episode, he and Megan go head-to-head…
Read More37,000 steps. One wedge heel. No blisters. (An investigation.)
Hey Reader, your event bestie here 👋 Welcome to the very first issue of Step & Repeat — the newsletter for people who travel for work, produce events, attend conferences, and have very strong opinions about what their feet and gear are doing while all of that is happening. Dubai in February sounds like a dream until you’re standing in a hotel ballroom in the UAE at hour seven of a full conference day, smiling through a networking reception, and quietly negotiating with your feet. That’s the…
Read MoreSITE Global 2026 Recap: What Two First-Timers Learned in Abu Dhabi
Play Video Neither of us had been to a SITE Global conference before. No preconceived notions, no veteran opinions to lean on — just fresh eyes and a long flight to Abu Dhabi, UAE. What followed was four days of cultural immersion, standout sessions, a few production missteps, and one very unplanned detour to a…
Read MoreCareers Aren’t Ladders, They’re Floor Plans: Kati Quigley on Introverted Leadership and Events as a Growth Engine
TL;DR Kati Quigley didn’t climb a ladder – she built a building. Starting in D.C. associations, she spent 20 years at Microsoft moving across events, channel, partner, product, and industry marketing before becoming VP of Portfolio and Brand Marketing at BMC Software. In this episode, she breaks down why lateral career moves beat straight-line climbs,…
Read MoreFrom Trade Show Floor to Revenue Strategy: Inside the World of Event Sales
TL;DR Trade show sales isn’t just about filling booth space—it’s about consultative selling, managing seven-figure budgets under pressure, and standing in the heartbeat of work most people never get to experience. In this episode, Carly Heideger (aka “Trade Show Carly”) pulls back the curtain on sponsorship fatigue, post-show blues, revenue reality checks, and why being…
Read MoreMonthly Picks That Walk the Walk
Okay, here’s how this started. I love shoes. But working in events—producing them, attending them, facilitating workshops where I’m on my feet all day—I wear through shoes constantly. So I did what any reasonable person would do: I asked the internet what shoes they wear for travel-heavy, event-heavy, “I’ve been standing for 12+ hours and my back hurts” work. The post went viral. Hundreds of comments. People sharing their ride-or-dies, their biggest regrets, their “never again” stories. The…
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