Posts by M Squared Admin
Your road warrior hive mind: deployed 🎯
Hey Reader, your event bestie here 👋 A few weeks ago I posted a photo of two pairs of feet wearing nipple covers as blister bandaids. (Yes, you read that right. Yes, I wore them. Yes, they worked.) Then I asked you for YOUR best travel hacks. The comments section detonated. Hundreds of replies. Quiet wisdom from people who have done 20 cities in 12 weeks. Niche genius from event ops folks who have stood at booths long enough to invent solutions that frankly should be patented. There are so…
Read MoreWhat Happens When a Hacker Holds Your Conference for Ransom
TL;DR What does it actually look like when a hacker holds your conference for ransom on the morning of Day One? And what does a 13-year career at the same organization — rising from Director of Meetings and Events to Chief Commercial Officer — teach you about events that most people never learn? In this…
Read MoreThe “So What?” Problem: How Event Leaders Prove ROI Beyond Attendance Numbers
“So what?” If your CEO just skimmed your post-event report and didn’t ask that, you lucked out. Because the way event leaders have been reporting event ROI is officially past its expiration date. Attendance numbers, NPS scores, and pretty pictures in a deck used to get a head nod at the board meeting. Now they…
Read MoreHow to Prep for Cvent Connect 2026: My Agenda Walkthrough
Cvent Connect 2026 is headed to Nashville July 13–16, and as a Cvent Hosted Creator, I got early access to the agenda. I spent the better part of a week inside the Attendee Hub, reviewing every speaker, session and experience, and I built the Cvent Connect 2026 agenda I think will deliver the most value…
Read MoreWhat the Desert Taught Us About Marketing to Humans: Lessons from the Brands That Owned Coachella 2026
My friend and podcast guest Beth Nydick said something that I haven’t stopped thinking about since it aired on Event About It. “The difference between marketing and media is marketing is about rules and frameworks. Media is about how do you make me feel?” Coachella 2026 was a media masterclass. Not because the brands had…
Read MoreWhat No One Tells Event Speakers About Surviving the Stage
TL;DR Someone stole her mic, her camera, and her clicker right before she walked out to a standing room only crowd. She screamed her way through it and got a standing ovation anyway. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer and creator of the…
Read MoreThe Real Reason Your Event Content Never Gets Used
TL;DR Florentin Ngabitsinze co-founded Uchop after spending years in live broadcasting — and he’s spent the last three years applying that same live sports studio model to B2B conferences. In this episode, he breaks down why event content dies the second the lights go off, why real-time personalized distribution is the unlock most event teams…
Read MoreThe leopard-print heel that survived Pharma Forum, Capitol Hill, and my dignity
Hey Reader, your event bestie here 👋 You’ve seen the ads. The ones that autoplay while you’re doom-scrolling at 11 PM. The buttery-soft material. The slow-motion foot slide. The “all-day comfort in a stiletto” promise that makes you pause your thumb for exactly 2.5 seconds before you keep scrolling because sure, Jan. I paused too. Then I bought them. That was a year ago. Since then I’ve put 100,000+ steps on this shoe. Pharma Forum. A full day on Capitol Hill for ECA Legislative Action Day….
Read MoreWhy Your Event Content Fails — And What Actually Drives Growth
TL;DR More content. More events. More noise. Less impact. Sound familiar? In this episode of Event About It, Megan Martin sits down with Devin Bramhall—growth advisor, author, and former CEO—to dig into why so much B2B content (and event content especially) fails to move the needle. The answer isn’t volume, format, or distribution. It’s context.…
Read MoreOne Hit Wonder or Greatest Hits? Martin Fretwell on Event-Driven Growth and Why Your Events Should Stack
TL;DR Martin Fretwell spent nearly 20 years in events — running conferences, executive dinners, and B2B experiences across the UK and beyond — before founding Event Driven Growth, where he helps companies stop treating events as isolated calendar obligations and start treating them as compounding business assets. In this episode, he and Megan go head-to-head…
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