Posts Tagged ‘trade show strategy’
Is Everything You Know About Gen Z at Events Wrong?
TL;DR Your Gen Z event strategy is probably built on research nobody has pressure-tested against an actual Gen Z. The stats are real. The conclusions the industry has drawn from them are, in several cases, wrong. On this Aftershow of Event About It, Megan Martin brought her 27-year-old assistant Sierra Siebulrud to her first industry…
Read MoreFrom Burnout to Booth ROI: Why Adam Saad Says Events Are Worth Every Penny
Summary of the Conversation In this episode of Event About It, Megan Martin welcomes Adam Saad, ex-Salesforce sales leader turned founder of Tech Stack Advising. Adam shares how he went from sales burnout to building a tech advisory firm that uses events as a growth engine. Though he’s not from the events world himself, he’s…
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