Posts Tagged ‘event ROI’
The Real Reason Your Event Content Never Gets Used
TL;DR Florentin Ngabitsinze co-founded Uchop after spending years in live broadcasting — and he’s spent the last three years applying that same live sports studio model to B2B conferences. In this episode, he breaks down why event content dies the second the lights go off, why real-time personalized distribution is the unlock most event teams…
Read MoreOne Hit Wonder or Greatest Hits? Martin Fretwell on Event-Driven Growth and Why Your Events Should Stack
TL;DR Martin Fretwell spent nearly 20 years in events — running conferences, executive dinners, and B2B experiences across the UK and beyond — before founding Event Driven Growth, where he helps companies stop treating events as isolated calendar obligations and start treating them as compounding business assets. In this episode, he and Megan go head-to-head…
Read MoreThe 5-Hour Scramble: How to Rebuild an Event When the Plan Collapses
Play Video In the events industry, we talk a lot about “pivoting.” But what do you call it when the pivot happens five hours before doors open at one of the biggest political events in the country? On the latest episode of Event About It, Megan Martin sits down with Morgan Prewitt, CMP—a veteran of…
Read MoreFrom Tier-One Titans to Mountain Town Magic: Julie Mullins on the Future of Tourism, Sales, and Small-Town Strategy
In this episode of Event About It, Megan Martin sits down with hospitality powerhouse Julie Mullins, former VP of Sales at Choose Chicago and current Executive Director of Explore Whitefish. From managing billion-dollar tourism engines in urban centers to building community-first travel experiences in small mountain towns, Julie reflects on 35 years of high-stakes sales,…
Read MoreHuman-Centered Marketing Isn’t Just a Buzzword—It’s the Blueprint for Smarter Event Strategy
In this episode of Event About It, Megan Martin sits down with Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of the newly released book, Human-Centered Marketing. Ashley shares why the traditional marketing funnel is broken, how event organizers need to think beyond “one-size-fits-all,” and the overlooked goldmine sitting in your post-event…
Read MoreFrom Burnout to Booth ROI: Why Adam Saad Says Events Are Worth Every Penny
Summary of the Conversation In this episode of Event About It, Megan Martin welcomes Adam Saad, ex-Salesforce sales leader turned founder of Tech Stack Advising. Adam shares how he went from sales burnout to building a tech advisory firm that uses events as a growth engine. Though he’s not from the events world himself, he’s…
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