Posts Tagged ‘event-led growth’
The Wi-Fi Disaster That Broke Our Event Strategy
TL;DR A stranger with a pocket microwave took down a paid hands-on training session, and it’s one of the best lessons in event content strategy you’ll hear this year. In this episode of Event About It, Stephanie Wells, founding member of the Event Content Council and incoming founder of Gold Heart Events, joins host Megan…
Read MoreTrust Is Broken. Cvent Just Bet a Billion It Isn’t.
TL;DR Cvent just spent a billion dollars betting that real presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They’re calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can’t. In this solo edition…
Read MoreHow to Turn Event Data Into Buying Signals
TL;DR Your events are generating behavioral intent signals every single day. The problem is not that the signals aren’t there. The problem is that most event teams were never set up to read them — and most sales teams were never built to receive them. In this episode of Event About It, Megan Martin sits…
Read More5 Event Strategy Problems Nobody’s Naming (And the Curiosity Question That Fixes Each One)
“Diana Kander on Event About It: 5 event strategy problems nobody is naming and the curiosity question that fixes each one”
Read MoreWhat Actually Drives Pipeline at B2B Events
TL;DR Most event teams can tell you how many people attended. Few can tell you how many opportunities moved because of it. In this episode of Event About It, Megan Martin sits down with Steph Pennell — founder of Angenieux and the strategist behind The Event Critic brand — to diagnose exactly where B2B event…
Read MoreHow to Prep for Cvent Connect 2026: My Agenda Walkthrough
Cvent Connect 2026 is headed to Nashville July 13–16, and as a Cvent Hosted Creator, I got early access to the agenda. I spent the better part of a week inside the Attendee Hub, reviewing every speaker, session and experience, and I built the Cvent Connect 2026 agenda I think will deliver the most value…
Read MoreOne Hit Wonder or Greatest Hits? Martin Fretwell on Event-Driven Growth and Why Your Events Should Stack
TL;DR Martin Fretwell spent nearly 20 years in events — running conferences, executive dinners, and B2B experiences across the UK and beyond — before founding Event Driven Growth, where he helps companies stop treating events as isolated calendar obligations and start treating them as compounding business assets. In this episode, he and Megan go head-to-head…
Read More