Trust Is Broken. Cvent Just Bet a Billion It Isn’t.

By M Squared Admin | July 24, 2026

TL;DR Cvent just spent a billion dollars betting that real presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They’re calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can’t. In this solo edition…

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