For destinations
Your funders fund what they understand.
Destination advisory board facilitation, partner focus groups, advocacy content, and sales training for DMOs and CVBs.
City council changes. The mayor's office turns over. A new commissioner arrives who has never heard the phrase "return on destination investment" and does not particularly care to.
Meanwhile your advisory board meets twice a year, produces a nice conversation and a set of notes, and then nothing compounds. Your sales team is out selling with a deck built three leadership cycles ago. And the people who decide your funding have no durable, plain-language explanation of what you do sitting in their inbox when the budget vote comes up.
That is not a communications problem. It is a systems problem, and it repeats on a predictable schedule.
The Destination Advisory Alliance
Most destinations begin here. It is the foundation the other components attach to.
A year-round advisory program for destination marketing organizations combining facilitated advisory sessions, an owned advocacy content library, and sales enablement training. Developed by Megan Martin of M Squared Dynamics.
Three components. Take all three or take one.
The Alliance is the full program. Here is what it is made of, and which pieces can be bought on their own.
What we do for you
Audience Intelligence
Advisory board facilitation and partner focus groups.
Advocacy
Funder explainers and impact narratives.
Enablement
Collateral rebuild and sales training.
Content Strategy
Capture systems for board and advocacy moments.
Who this is for
Built for the people who carry the case.
- Presidents and CEOs facing a funding conversation
- VPs of Sales carrying a story their collateral does not support
- Directors of Partnership running a board that has plateaued
- Communications leaders rebuilding the case every cycle