Insights
The Wi-Fi Disaster That Broke Our Event Strategy
TL;DR A stranger with a pocket microwave took down a paid hands-on training session, and it’s one of the best lessons in event content strategy you’ll hear this year. In this episode of Event About It, Stephanie Wells, founding member of the Event Content Council and incoming founder of Gold Heart Events, joins host Megan…
Read MoreIs Everything You Know About Gen Z at Events Wrong?
TL;DR Your Gen Z event strategy is probably built on research nobody has pressure-tested against an actual Gen Z. The stats are real. The conclusions the industry has drawn from them are, in several cases, wrong. On this Aftershow of Event About It, Megan Martin brought her 27-year-old assistant Sierra Siebulrud to her first industry…
Read MoreTrust Is Broken. Cvent Just Bet a Billion It Isn’t.
TL;DR Cvent just spent a billion dollars betting that real presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They’re calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can’t. In this solo edition…
Read MoreThe “So What?” Problem: How Event Leaders Prove ROI Beyond Attendance Numbers
“So what?” If your CEO just skimmed your post-event report and didn’t ask that, you lucked out. Because the way event leaders have been reporting event ROI is officially past its expiration date. Attendance numbers, NPS scores, and pretty pictures in a deck used to get a head nod at the board meeting. Now they…
Read MoreHow to Prep for Cvent Connect 2026: My Agenda Walkthrough
Cvent Connect 2026 is headed to Nashville July 13–16, and as a Cvent Hosted Creator, I got early access to the agenda. I spent the better part of a week inside the Attendee Hub, reviewing every speaker, session and experience, and I built the Cvent Connect 2026 agenda I think will deliver the most value…
Read MoreWhat the Desert Taught Us About Marketing to Humans: Lessons from the Brands That Owned Coachella 2026
My friend and podcast guest Beth Nydick said something that I haven’t stopped thinking about since it aired on Event About It. “The difference between marketing and media is marketing is about rules and frameworks. Media is about how do you make me feel?” Coachella 2026 was a media masterclass. Not because the brands had…
Read MoreSITE Global 2026 Recap: What Two First-Timers Learned in Abu Dhabi
Play Video Neither of us had been to a SITE Global conference before. No preconceived notions, no veteran opinions to lean on — just fresh eyes and a long flight to Abu Dhabi, UAE. What followed was four days of cultural immersion, standout sessions, a few production missteps, and one very unplanned detour to a…
Read MoreFrom Trade Show Floor to Revenue Strategy: Inside the World of Event Sales
TL;DR Trade show sales isn’t just about filling booth space—it’s about consultative selling, managing seven-figure budgets under pressure, and standing in the heartbeat of work most people never get to experience. In this episode, Carly Heideger (aka “Trade Show Carly”) pulls back the curtain on sponsorship fatigue, post-show blues, revenue reality checks, and why being…
Read MoreWhat 2026 Trend Reports Really Say About Events and Marketing
What 2026 Trend Reports Really Say About Events and Marketing | M Squared Dynamics Insights January 29, 2026 8 min read What 2026 Trend Reports Are Really Saying About Events and Marketing A comprehensive synthesis of industry predictions reveals a powerful truth: the gap between marketing and events is disappearing. Here’s what it means for…
Read MoreHow To Build a Year’s Worth of Content From a 3-Day Event
How to build a year’s worth of content from a 3-day event Guest host @MattHeinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams capture the…
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