Newsletter

32,692 steps. 5 days. IMEX Frankfurt. A heel person’s honest review of the FRANKIE4 Nat III — scorecard, field notes, and zero sugarcoating.

Hey Reader, your event bestie here 👋 A few weeks ago I posted a photo of two pairs of feet wearing nipple covers as blister bandaids. (Yes, you read that right. Yes, I wore them. Yes, they worked.) Then I asked you for YOUR best travel hacks. The comments section detonated. Hundreds of replies. Quiet wisdom from people who have done 20 cities in 12 weeks. Niche genius from event ops folks who have stood at booths long enough to invent solutions that frankly should be patented. There are so…

Hey Reader, your event bestie here 👋 You’ve seen the ads. The ones that autoplay while you’re doom-scrolling at 11 PM. The buttery-soft material. The slow-motion foot slide. The “all-day comfort in a stiletto” promise that makes you pause your thumb for exactly 2.5 seconds before you keep scrolling because sure, Jan. I paused too. Then I bought them. That was a year ago. Since then I’ve put 100,000+ steps on this shoe. Pharma Forum. A full day on Capitol Hill for ECA Legislative Action Day….

Hey Reader, your event bestie here 👋 Welcome to the very first issue of Step & Repeat — the newsletter for people who travel for work, produce events, attend conferences, and have very strong opinions about what their feet and gear are doing while all of that is happening. Dubai in February sounds like a dream until you’re standing in a hotel ballroom in the UAE at hour seven of a full conference day, smiling through a networking reception, and quietly negotiating with your feet. That’s the…

Okay, here’s how this started. I love shoes. But working in events—producing them, attending them, facilitating workshops where I’m on my feet all day—I wear through shoes constantly. So I did what any reasonable person would do: I asked the internet what shoes they wear for travel-heavy, event-heavy, “I’ve been standing for 12+ hours and my back hurts” work. The post went viral. Hundreds of comments. People sharing their ride-or-dies, their biggest regrets, their “never again” stories. The…