Insights
From Funnels to Frontlines: Mark Kilens on Why People-First GTM Wins the Long Game
You’ve seen the funnels. You’ve read the whitepapers. But this episode of Event About It flips the go-to-market script. Mark Kilens-creator of the People First GTM framework and VP of Marketing at EasyLlama-joins us to unpack why traditional GTM models are missing the mark, how AI is about to shake the event tech space, and…
Read MoreFrom Stilettos to Storytelling: Sarah Soliman on Breaking the Mold and Building a Brand
In an industry that prides itself on innovation, too many events still feel like déjà vu. Same chairs. Same panels. Same format. But Sarah Soliman? She’s not here for rinse-and-repeat anything. In this episode of Event About It, we sat down with the powerhouse behind Solomon Productions—a visual storyteller, former radio pro, and someone who’s…
Read MoreFrom Tier-One Titans to Mountain Town Magic: Julie Mullins on the Future of Tourism, Sales, and Small-Town Strategy
In this episode of Event About It, Megan Martin sits down with hospitality powerhouse Julie Mullins, former VP of Sales at Choose Chicago and current Executive Director of Explore Whitefish. From managing billion-dollar tourism engines in urban centers to building community-first travel experiences in small mountain towns, Julie reflects on 35 years of high-stakes sales,…
Read MoreHuman-Centered Marketing Isn’t Just a Buzzword—It’s the Blueprint for Smarter Event Strategy
In this episode of Event About It, Megan Martin sits down with Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of the newly released book, Human-Centered Marketing. Ashley shares why the traditional marketing funnel is broken, how event organizers need to think beyond “one-size-fits-all,” and the overlooked goldmine sitting in your post-event…
Read MoreThe Email Whisperer Speaks: Jay Schwedelson on Subject Lines, Event Emails & Marketing Myths You Need to Skip
In this episode of Event About It, host Megan Martin sits down with email marketing legend Jay Schwedelson, founder of SubjectLine.com and Guru Media Hub, to talk all things clicks, subject lines, and the art of making your event emails impossible to ignore. They cover everything from Jay’s obsession with Celsius to his greatest email…
Read MoreFrom Burnout to Booth ROI: Why Adam Saad Says Events Are Worth Every Penny
Summary of the Conversation In this episode of Event About It, Megan Martin welcomes Adam Saad, ex-Salesforce sales leader turned founder of Tech Stack Advising. Adam shares how he went from sales burnout to building a tech advisory firm that uses events as a growth engine. Though he’s not from the events world himself, he’s…
Read MoreThe Career Path Less Traveled
Everytime I try to put a plan together for my career or life, the universe says “hold my beer”. As the saying goes, the only constant is change. Change is hard even when you know it’s coming. Mix in a high functioning anxiety brain, like mine, change could put me in a vortex. But what…
Read MoreEvents Demystified: Stories From The Front Lines
LIVE from the IMEX America trade-show! Join co-hosts Anca Trifan and Megan Martin on the Events Demystified Podcast recorded LIVE at IMEX in Las Vegas, as they explore the complexities and challenges of events. Learn about the impact of AI and how the podcast empowers women in a male-dominated industry, while offering key takeaways…
Read MoreHuman Connection Podcast
In this engaging episode of The Human Connection podcast, host Karl Pontau sits down with Megan Martin, a hospitality industry veteran with over 15 years of experience in creating meaningful connections through events. Megan shares brilliant insights on transforming large-scale events from overwhelming networking marathons into spaces that foster genuine human connections. She reveals innovative…
Read MoreEvent Tech Live – Events Into Communities
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