Event About It
From Tier-One Titans to Mountain Town Magic: Julie Mullins on the Future of Tourism, Sales, and Small-Town Strategy
In this episode of Event About It, Megan Martin sits down with hospitality powerhouse Julie Mullins, former VP of Sales at Choose Chicago and current Executive Director of Explore Whitefish. From managing billion-dollar tourism engines in urban centers to building community-first travel experiences in small mountain towns, Julie reflects on 35 years of high-stakes sales,…
Read MoreHuman-Centered Marketing Isn’t Just a Buzzword—It’s the Blueprint for Smarter Event Strategy
In this episode of Event About It, Megan Martin sits down with Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of the newly released book, Human-Centered Marketing. Ashley shares why the traditional marketing funnel is broken, how event organizers need to think beyond “one-size-fits-all,” and the overlooked goldmine sitting in your post-event…
Read MoreThe Email Whisperer Speaks: Jay Schwedelson on Subject Lines, Event Emails & Marketing Myths You Need to Skip
In this episode of Event About It, host Megan Martin sits down with email marketing legend Jay Schwedelson, founder of SubjectLine.com and Guru Media Hub, to talk all things clicks, subject lines, and the art of making your event emails impossible to ignore. They cover everything from Jay’s obsession with Celsius to his greatest email…
Read MoreFrom Burnout to Booth ROI: Why Adam Saad Says Events Are Worth Every Penny
Summary of the Conversation In this episode of Event About It, Megan Martin welcomes Adam Saad, ex-Salesforce sales leader turned founder of Tech Stack Advising. Adam shares how he went from sales burnout to building a tech advisory firm that uses events as a growth engine. Though he’s not from the events world himself, he’s…
Read MoreEvent About It: Event Innovation, Wearables & the Age of AI with Will Curran
In this episode of Event About It, Megan Martin sits down with the ever-innovative Will Curran—event tech trailblazer, founder of Endless Events, and former Head of Click at Biziboo. From DJ decks to data dashboards, this conversation spins through wearables, AI, and a surprisingly emotional cow video. Here are the top takeaways: 1. Innovation Stacks,…
Read MoreEvent About It: AI, Event Tech, and Wellness with Anca Trifan
In this exciting episode of Event About It, Megan Martin chats with Anka Trifan, a powerhouse in the event tech world, AI, and wellness. Anka, who has a passion for merging technology with live events, shares her journey of creating memorable experiences, leveraging AI, and advocating for wellness in the events industry. 1. AI in…
Read MoreEvent About It: The Magic of Events, Podcasting, and Surviving the Chaos with Rachel Kopchick
In the latest Event About It episode, Megan Martin chats with Rachel Kopchick, an expert in live events, digital content, and podcasting. Rachel, who has appeared on Netflix’s Zero Day, shares her transition from local news to event hosting and podcast production, along with insights into surviving the chaos of event planning. Here’s a quick…
Read MoreWelcome to Event About It Podcast
Welcome to Event About It! Where event-led growth meets the wildest behind-the-scenes stories. Hosted by Megan Martin, this podcast unpacks the strategies that help businesses grow through events, while also diving into the unexpected, chaotic, and downright unbelievable moments that happen when people come together. Ever had an event go completely off the rails? We’ve got those…
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