Event About It
From Events to the C-Suite: Leadership Lessons with Johnnie White
What can event professionals learn from CEOs—and what should CEOs learn from event pros? In this episode of Event About It, CEO Johnnie White joins host Megan Martin to unpack how meetings & education experience translates into executive leadership, why data storytelling earns a seat at the table, and which “ROI or O-MY?!” decisions actually…
Read MoreFrom Vanity Metrics to Real ROI: Joe Fetterbush on Data-Driven Event Strategy
From Vanity Metrics to Real ROI: Joe Fetterbush on Data-Driven Event Strategy How do you prove the value of your events when everyone from the CEO to the CMO demands results? In this episode of the Event About It Podcast, Joe Fetterbush (President & Chief Strategist at Evolio Marketing) joins Megan Martin to unpack what…
Read MoreFrom Puppies to Palm Trees: Festival Lessons from Cat McDevitt of Eventeny
Introduction & Overview of the Episode In the latest episode of Event About It, powered by Eventeny, Megan Martin sits down with Cat McDevitt — the marketing dynamo who helps festival organizers go from stressed out to sold out. From childhood carnival planning to managing thousands of events on the Eventeny platform, Cat’s career is…
Read MoreFrom Dusty Fields to Guinness Records: Steve Evans on Saying “Yes” When It Counts
From Dusty Fields to Guinness Records: Steve Evans on Saying “Yes” When It Counts Introduction & OverviewWhat do you get when you mix a cattle ranch, a cardboard box big enough to make Guinness history, and a guest who’s allergic to the word no?You get Steve Evans of Show Imaging — a man whose career…
Read MoreFrom Funnels to Frontlines: Mark Kilens on Why People-First GTM Wins the Long Game
You’ve seen the funnels. You’ve read the whitepapers. But this episode of Event About It flips the go-to-market script. Mark Kilens-creator of the People First GTM framework and VP of Marketing at EasyLlama-joins us to unpack why traditional GTM models are missing the mark, how AI is about to shake the event tech space, and…
Read MoreFrom Stilettos to Storytelling: Sarah Soliman on Breaking the Mold and Building a Brand
In an industry that prides itself on innovation, too many events still feel like déjà vu. Same chairs. Same panels. Same format. But Sarah Soliman? She’s not here for rinse-and-repeat anything. In this episode of Event About It, we sat down with the powerhouse behind Solomon Productions—a visual storyteller, former radio pro, and someone who’s…
Read MoreFrom Tier-One Titans to Mountain Town Magic: Julie Mullins on the Future of Tourism, Sales, and Small-Town Strategy
In this episode of Event About It, Megan Martin sits down with hospitality powerhouse Julie Mullins, former VP of Sales at Choose Chicago and current Executive Director of Explore Whitefish. From managing billion-dollar tourism engines in urban centers to building community-first travel experiences in small mountain towns, Julie reflects on 35 years of high-stakes sales,…
Read MoreHuman-Centered Marketing Isn’t Just a Buzzword—It’s the Blueprint for Smarter Event Strategy
In this episode of Event About It, Megan Martin sits down with Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of the newly released book, Human-Centered Marketing. Ashley shares why the traditional marketing funnel is broken, how event organizers need to think beyond “one-size-fits-all,” and the overlooked goldmine sitting in your post-event…
Read MoreThe Email Whisperer Speaks: Jay Schwedelson on Subject Lines, Event Emails & Marketing Myths You Need to Skip
In this episode of Event About It, host Megan Martin sits down with email marketing legend Jay Schwedelson, founder of SubjectLine.com and Guru Media Hub, to talk all things clicks, subject lines, and the art of making your event emails impossible to ignore. They cover everything from Jay’s obsession with Celsius to his greatest email…
Read MoreFrom Burnout to Booth ROI: Why Adam Saad Says Events Are Worth Every Penny
Summary of the Conversation In this episode of Event About It, Megan Martin welcomes Adam Saad, ex-Salesforce sales leader turned founder of Tech Stack Advising. Adam shares how he went from sales burnout to building a tech advisory firm that uses events as a growth engine. Though he’s not from the events world himself, he’s…
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