Event About It
The Real Reason Your Event Content Never Gets Used
TL;DR Florentin Ngabitsinze co-founded Uchop after spending years in live broadcasting — and he’s spent the last three years applying that same live sports studio model to B2B conferences. In this episode, he breaks down why event content dies the second the lights go off, why real-time personalized distribution is the unlock most event teams…
Read MoreWhy Your Event Content Fails — And What Actually Drives Growth
TL;DR More content. More events. More noise. Less impact. Sound familiar? In this episode of Event About It, Megan Martin sits down with Devin Bramhall—growth advisor, author, and former CEO—to dig into why so much B2B content (and event content especially) fails to move the needle. The answer isn’t volume, format, or distribution. It’s context.…
Read MoreOne Hit Wonder or Greatest Hits? Martin Fretwell on Event-Driven Growth and Why Your Events Should Stack
TL;DR Martin Fretwell spent nearly 20 years in events — running conferences, executive dinners, and B2B experiences across the UK and beyond — before founding Event Driven Growth, where he helps companies stop treating events as isolated calendar obligations and start treating them as compounding business assets. In this episode, he and Megan go head-to-head…
Read MoreCareers Aren’t Ladders, They’re Floor Plans: Kati Quigley on Introverted Leadership and Events as a Growth Engine
TL;DR Kati Quigley didn’t climb a ladder – she built a building. Starting in D.C. associations, she spent 20 years at Microsoft moving across events, channel, partner, product, and industry marketing before becoming VP of Portfolio and Brand Marketing at BMC Software. In this episode, she breaks down why lateral career moves beat straight-line climbs,…
Read MoreFrom Trade Show Floor to Revenue Strategy: Inside the World of Event Sales
TL;DR Trade show sales isn’t just about filling booth space—it’s about consultative selling, managing seven-figure budgets under pressure, and standing in the heartbeat of work most people never get to experience. In this episode, Carly Heideger (aka “Trade Show Carly”) pulls back the curtain on sponsorship fatigue, post-show blues, revenue reality checks, and why being…
Read MoreThe 5-Hour Scramble: How to Rebuild an Event When the Plan Collapses
Play Video In the events industry, we talk a lot about “pivoting.” But what do you call it when the pivot happens five hours before doors open at one of the biggest political events in the country? On the latest episode of Event About It, Megan Martin sits down with Morgan Prewitt, CMP—a veteran of…
Read MoreWhat Happens When The Sprinklers Crash The Party?
From Small Town Roots to Global Stages: How Jessie Smith Built a 20-Year Event Career Fueled by Grit, Education & Unforgettable Shows On this episode of Event About It, host Megan Martin sits down with seasoned event strategist Jessie Smith — a Montana native turned Bay Area hospitality pro — to talk about her 20-year…
Read MoreWhat If Your Event Was Designed for the Brain, Not the Budget?
Featuring Dr. Kristin Malek on the Event About It Podcast Events have always been tools for connection, learning, and culture-building — yet many organizations still design them around schedules, logistics, and budgets instead of the humans walking through the door. In this episode of Event About It, Megan sits down with Dr. Kristin Malek, a…
Read MoreCan You Survive an Event Move-Out When the Only Elevator Breaks?
Can You Survive an Event Move-Out When the Only Elevator Breaks? You’ve done the site walk-through, staffed the crew, and run every scenario you could think of. Then it’s midnight. The show is over. You’re in teardown mode. And the only freight elevator — the one you absolutely needed — dies. No warning. No backup.…
Read MoreChampagne Moments & Exceptional Experiences: Neen James on Elevating Events
Discover Neen James’ strategies for creating champagne moments, elevating event experiences, and turning attendees into your best marketing team.
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