Event About It: The Magic of Events, Podcasting, and Surviving the Chaos with Rachel Kopchick
In the latest Event About It episode, Megan Martin chats with Rachel Kopchick, an expert in live events, digital content, and podcasting. Rachel, who has appeared on Netflix’s Zero Day, shares her transition from local news to event hosting and podcast production, along with insights into surviving the chaos of event planning. Here’s a quick look at the key takeaways:
- From Local News to Event Hosting
Rachel’s journey into live events began after her work in local news, where she transitioned to producing digital content for events. She loves the immediate feedback from audiences during live events and the satisfaction of having a clear end to each project.
Key takeaway: Live events offer the excitement of real-time engagement and the closure of completing a project once it’s done.
- Podcasting with Strategy
Podcasting isn’t just about talking into a microphone—it’s about strategy. Rachel got into podcasting after learning the ropes from a partner and soon started producing her own shows. She emphasizes that doing a podcast well requires skill, consistency, and an understanding of your audience.
Key takeaway: To succeed in podcasting, have a clear strategy and create content that resonates with your audience, much like event planning.
- Surviving Event Chaos
Event planning can be chaotic, with unpredictable challenges like server crashes or last-minute changes. Rachel’s first event involved a series of disasters, but she learned valuable lessons about staying calm under pressure and managing a team.
Key takeaway: Expect the unexpected in event planning. Preparation and adaptability are key to overcoming challenges.
- Event-Led Growth: Key to Business Success
Megan and Rachel discuss the importance of event-led growth. Events should align with business goals, offering measurable returns. Data from events—like attendee engagement and sales conversions—should guide strategy.
Key takeaway: Event-led growth isn’t just about putting on a good show; it’s about creating measurable business impact through events.
- Innovative Event Ideas for Engagement
Innovation in events doesn’t have to mean blowing up the entire format. Simple tweaks, like hosting outdoor networking sessions or offering wellness activities, can create a memorable experience.
Key takeaway: Small changes, such as outdoor activities or alternative event formats, can drastically improve attendee engagement and make events more memorable.
Optimize Your Events for Success Rachel and Megan’s conversation proves that event planning is more than logistics—it’s about creativity, strategy, and delivering value. Whether you’re in podcasting, live events, or both, the future of events is about innovation, data-driven decisions, and crafting unforgettable experiences.
Listen to the episode of Event About It here for more expert insights on event planning and podcasting. Get even more insights on the After Show