Event About It: Event Innovation, Wearables & the Age of AI with Will Curran

In this episode of Event About It, Megan Martin sits down with the ever-innovative Will Curran—event tech trailblazer, founder of Endless Events, and former Head of Click at Biziboo. From DJ decks to data dashboards, this conversation spins through wearables, AI, and a surprisingly emotional cow video. Here are the top takeaways:

1. Innovation Stacks, Not Sprints

Will didn’t build his empire overnight. Each venture—Endless Events, Click, EventProfs Community—built on the last. His secret? Choose projects that naturally complement each other and energize you. Oh, and let go of the ones that don’t.

2. Let the Robots Do the Rote

Will and Megan agree: AI isn’t taking your job, it’s taking your busy work. From writing copy to managing social posts to venue RFPs, AI tools (like Perplexity) free up creative energy for the big stuff. The future belongs to the curious and prompt-savvy.

3. From DJ to Data Whisperer

Fun fact: Will started as a high school DJ. In a game of Scratch or Scam, he flexed those musical roots—and dropped a story about testing AV equipment with a psychedelic cow video that freaked out a staffer mid-event. (Yes, it’s called “Cows Cows Cows,” and yes, you should Google it.)

4. The Year Will Lived in a Truck

In true nomadic entrepreneur fashion, Will lived out of his electric truck for three months—working remotely with Starlink, hitting national parks, and getting engaged at Crater Lake. Big 2024 energy.

5. Wearables Will Revolutionize Events

Will sees wearables like Click badges (and eventually smartwatches) as the future of real-time event personalization—think networking nudges, wellness integrations, and heatmaps of attendee engagement. Imagine a command center that tells you when to drop the bass…or change the pasta-heavy lunch menu.

6. Communities > Content

A Discord or Slack channel isn’t a community—it’s a start. Real communities need multi-format engagement, crossover conversations (hello, wellness + tech), and a purpose beyond a single event. Will’s advice? Treat your community like a Twitch stream—interactive, responsive, and deeply personal.

Want more insights?
Catch the Event About It aftershow with Will for a deeper dive into AI’s ethical edge, community-building lessons, and his top five favorite gadgets (spoiler: one is a raver’s dream cube light).

Listen now and subscribe: eventaboutitpodcast.com

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