Are Event Teams Marketing or Demand Gen?

By M Squared Admin | September 18, 2026

TL;DR Event teams buried under marketing are being measured on the wrong thing — and one answer in a game of Beta or Bust makes the case in ten seconds. In this episode of Event About It, Megan Martin sits down with Huong Nguyen, 2x CEO founder of Shiloh Events and Aletheia, to unpack why…

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