Is Everything You Know About Gen Z at Events Wrong?

By M Squared Admin | August 1, 2026

TL;DR Your Gen Z event strategy is probably built on research nobody has pressure-tested against an actual Gen Z. The stats are real. The conclusions the industry has drawn from them are, in several cases, wrong. On this Aftershow of Event About It, Megan Martin brought her 27-year-old assistant Sierra Siebulrud to her first industry…

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