Posts Tagged ‘connected TV advertising’
Zero-Click Search and Event Marketing: What Happens When Nobody Clicks?
TL;DR Zero-click search is no longer a forecast. In the first four months of 2026, 68% of Google searches in the United States ended without a single click. That figure comes from SparkToro’s analysis of Similarweb clickstream data. Event marketers built an entire measurement model on the click. Laura Davidson ran more than 2,000 event…
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