From Tier-One Titans to Mountain Town Magic: Julie Mullins on the Future of Tourism, Sales, and Small-Town Strategy

By M Squared Admin | June 21, 2025

In this episode of Event About It, Megan Martin sits down with hospitality powerhouse Julie Mullins, former VP of Sales at Choose Chicago and current Executive Director of Explore Whitefish. From managing billion-dollar tourism engines in urban centers to building community-first travel experiences in small mountain towns, Julie reflects on 35 years of high-stakes sales,…

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