From Trade Show Floor to Revenue Strategy: Inside the World of Event Sales
TL;DR Trade show sales isn’t just about filling booth space—it’s about consultative selling, managing seven-figure budgets under pressure, and standing in the heartbeat of work most people never get to experience. In this episode, Carly Heideger (aka “Trade Show Carly”) pulls back the curtain on sponsorship fatigue, post-show blues, revenue reality checks, and why being…
Read MoreMonthly Picks That Walk the Walk
Okay, here’s how this started. I love shoes. But working in events—producing them, attending them, facilitating workshops where I’m on my feet all day—I wear through shoes constantly. So I did what any reasonable person would do: I asked the internet what shoes they wear for travel-heavy, event-heavy, “I’ve been standing for 12+ hours and my back hurts” work. The post went viral. Hundreds of comments. People sharing their ride-or-dies, their biggest regrets, their “never again” stories. The…
Read MoreWhat 2026 Trend Reports Really Say About Events and Marketing
What 2026 Trend Reports Really Say About Events and Marketing | M Squared Dynamics Insights January 29, 2026 8 min read What 2026 Trend Reports Are Really Saying About Events and Marketing A comprehensive synthesis of industry predictions reveals a powerful truth: the gap between marketing and events is disappearing. Here’s what it means for…
Read MoreHow To Build a Year’s Worth of Content From a 3-Day Event
Play Video How to build a year’s worth of content from a 3-day event Guest host @MattHeinz spoke with Megan Martin, VP of Marketing and Innovation at EMC Meetings & Events, to discuss how events can become content engines that support marketing, sales, and ongoing audience engagement. Megan explains how pre-event planning helps teams…
Read MoreThe 5-Hour Scramble: How to Rebuild an Event When the Plan Collapses
Play Video In the events industry, we talk a lot about “pivoting.” But what do you call it when the pivot happens five hours before doors open at one of the biggest political events in the country? On the latest episode of Event About It, Megan Martin sits down with Morgan Prewitt, CMP—a veteran of…
Read MoreThe Content Curator: Ai & Event Content Production
LIVE from Bear Analytics 2025 MeasureUP Conference! Discover how artificial intelligence is transforming the art of session programming from intuition-based to intelligence-driven. Join Megan Murphy from SessionBoard as they explore how AI is revolutionizing speaker alignment and content curation to deliver unprecedented attendee delight. This session, moderated by Megan Martin of Bear Analytics, focuses…
Read MoreWhat Happens When The Sprinklers Crash The Party?
From Small Town Roots to Global Stages: How Jessie Smith Built a 20-Year Event Career Fueled by Grit, Education & Unforgettable Shows On this episode of Event About It, host Megan Martin sits down with seasoned event strategist Jessie Smith — a Montana native turned Bay Area hospitality pro — to talk about her 20-year…
Read MoreWhat If Your Event Was Designed for the Brain, Not the Budget?
Featuring Dr. Kristin Malek on the Event About It Podcast Events have always been tools for connection, learning, and culture-building — yet many organizations still design them around schedules, logistics, and budgets instead of the humans walking through the door. In this episode of Event About It, Megan sits down with Dr. Kristin Malek, a…
Read MoreCan You Survive an Event Move-Out When the Only Elevator Breaks?
Can You Survive an Event Move-Out When the Only Elevator Breaks? You’ve done the site walk-through, staffed the crew, and run every scenario you could think of. Then it’s midnight. The show is over. You’re in teardown mode. And the only freight elevator — the one you absolutely needed — dies. No warning. No backup.…
Read MoreChampagne Moments & Exceptional Experiences: Neen James on Elevating Events
Discover Neen James’ strategies for creating champagne moments, elevating event experiences, and turning attendees into your best marketing team.
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