What Actually Drives Pipeline at B2B Events
TL;DR Most event teams can tell you how many people attended. Few can tell you how many opportunities moved because of it. In this episode of Event About It, Megan Martin sits down with Steph Pennell — founder of Angenieux and the strategist behind The Event Critic brand — to diagnose exactly where B2B event…
Read More👟 The sneaker I never thought I’d review (and then wore for 5 days straight)
32,692 steps. 5 days. IMEX Frankfurt. A heel person’s honest review of the FRANKIE4 Nat III — scorecard, field notes, and zero sugarcoating.
Read MoreYour Attendee Experience Is Being Graded By Someone Who Never Filled Out Your Survey
TL;DR Christine Martin has attended, spoken at, and worked B2B conferences and trade shows for more than 30 years — as a tax professional, solutions consultant, road warrior, and someone who has personally decided whether your event was worth coming back to. In this Mother’s Day special episode of Event About It, she audits real…
Read MoreYour road warrior hive mind: deployed 🎯
Hey Reader, your event bestie here 👋 A few weeks ago I posted a photo of two pairs of feet wearing nipple covers as blister bandaids. (Yes, you read that right. Yes, I wore them. Yes, they worked.) Then I asked you for YOUR best travel hacks. The comments section detonated. Hundreds of replies. Quiet wisdom from people who have done 20 cities in 12 weeks. Niche genius from event ops folks who have stood at booths long enough to invent solutions that frankly should be patented. There are so…
Read MoreWhat Happens When a Hacker Holds Your Conference for Ransom
TL;DR What does it actually look like when a hacker holds your conference for ransom on the morning of Day One? And what does a 13-year career at the same organization — rising from Director of Meetings and Events to Chief Commercial Officer — teach you about events that most people never learn? In this…
Read MoreThe “So What?” Problem: How Event Leaders Prove ROI Beyond Attendance Numbers
“So what?” If your CEO just skimmed your post-event report and didn’t ask that, you lucked out. Because the way event leaders have been reporting event ROI is officially past its expiration date. Attendance numbers, NPS scores, and pretty pictures in a deck used to get a head nod at the board meeting. Now they…
Read MoreHow to Prep for Cvent Connect 2026: My Agenda Walkthrough
Cvent Connect 2026 is headed to Nashville July 13–16, and as a Cvent Hosted Creator, I got early access to the agenda. I spent the better part of a week inside the Attendee Hub, reviewing every speaker, session and experience, and I built the Cvent Connect 2026 agenda I think will deliver the most value…
Read MoreWhat the Desert Taught Us About Marketing to Humans: Lessons from the Brands That Owned Coachella 2026
My friend and podcast guest Beth Nydick said something that I haven’t stopped thinking about since it aired on Event About It. “The difference between marketing and media is marketing is about rules and frameworks. Media is about how do you make me feel?” Coachella 2026 was a media masterclass. Not because the brands had…
Read MoreWhat No One Tells Event Speakers About Surviving the Stage
TL;DR Someone stole her mic, her camera, and her clicker right before she walked out to a standing room only crowd. She screamed her way through it and got a standing ovation anyway. In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer and creator of the…
Read MoreThe Real Reason Your Event Content Never Gets Used
TL;DR Florentin Ngabitsinze co-founded Uchop after spending years in live broadcasting — and he’s spent the last three years applying that same live sports studio model to B2B conferences. In this episode, he breaks down why event content dies the second the lights go off, why real-time personalized distribution is the unlock most event teams…
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